Advertising and Society

Advertising and Society Introduction: Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements conditioning and trendsetting, judgments are made on what clothes people wear, what shampoo and kitchen cleaner they use, not on whom we really are.This leads to a certain degree of social discrimination and emotional insecurity especially in younger population. In advertising, socio-cultural dimensions came in 1920’s. Agencies and publicists no longer sought only to convey objective facts about the products but they also link products with a lifestyle, permeate them with glamour and prestige, and persuade consumers that purchasing an item could be, as historian Alan Brinkley describes it, â €Å"a personally fulfilling and enriching experience. †(Alan Brinkley, 1991; 648. ) Historical background:If we recall the history of advertising the first thing that came into our mind is the old papyrus from Thebes dating back about 3000 years ago. History of English society showed that the spread of information in an organized way began with the development of newspaper. Newspaper started carrying advertisement in mid 1600’s. The industrial revolution in 19th century resulted in great commercial growth and provided a great support to advertising. With the development of the technology after the Second World War many changes took place in advertising.As more and more advanced systems got introduced, they changed the whole scenario of the society. Although these developments in advertising are of great value but on the other hand they also generated huge criticism. The aim of advertising in society is to sell the goods in a particular kind of economy. It is because of advertising which is a major form of modern social communication that one can understand his society in new ways. Overview: In this chapter on advertising and society, the author aimed to examine ifferent critiques and key concepts related to advertising and its impact on society. To support his argument author used different theories and researches that supports or negates advertising’s impact in relation to society. The main approaches that the author discussed in the chapter are pluralistic positions, Neo Marxist positions and cultural critiques. According to author the pluralistic positions focused on the usefulness of consumptions and options available for the consumers and the economy.Neo-Marxist views argued that advertising flatters to deceive. It undermines use value into exchange value. Its representations incorporate the meanings of the dominant ideology. On the other hand cultural approach emphasized on the harmful effects of commodifications. To discuss about th e main critiques that he took in order to fulfill his objective the author examined studies by different researchers about these approaches. The first study mentioned was by Sinclair who saw the critiques in terms of an opposition between optimistic and pessimistic views.According to Optimistic view advertising is used as a tool for functioning of economy while pessimistic saw the advertising in relation to economy as a destruction of social and cultural values. To further support his argument two more important perspectives were discussed in the chapter i. e. , Capitalist pluralism and political economy Theory. Capitalist pluralism argued that advertising is an optimistic tool for providing information about goods and services where as Political economist regard advertising as working tool under the power of media institution or in other words media monopoly.These perspectives of capitalistic pluralism and political economy were further discussed by Doyle in 2002 who pointed out th at there exist a strong relationship between the advertising expenditure and economic wealth by arguing that although advertising contributes to economic growth it doesn’t mean that it also contributes to the well-being of the society. Then he discussed about the role of advertising in developing ideas about the imaginary world. To elaborate his point the author added the analysis by Cronic in 2000. who argued about the imagination of audience and their relationship and said that they cannot be discovered.Moreover he discussed the post modern and cultural critiques of advertising which were based on the modes of consumption. Then he put studies by Matterlart in 1991 and Kenway and Bullen in 2001 which emphasized on the domination of public space and consumption of advertising where as Jameson in 1991 and Baudrilland in 1988 argued about post-modern ways of criticizing advertising. They said that there is a lack of distinction between the real and imaginary world. The main cru x of their studies was that advertising creates hyper reality.In order to relate advertising with other different phenomenon’s he discussed about discourse, ideology, myths and representations. According to author there is an interrelationship between discourses, ideologies myths and representations. For discourses he took the example of car advertisement that how they used technology as a discourse in relation to different environments Moreover he added myths as false ideas about consciousness of ideology as in advertisements of beauty products. According to him advertising not only affects our consciousness but also alter our perceptions about the social world.Fantasy is also an important factor in advertising which is all about idealization and mythmaking. In view of author female representation is an important factor in advertising. To highlight he took the example discussed by Goldman and Papson in 1998 on women representation in advertisements of Nike. They argued that most of the advertising comprised of the representation of women as a sexual object or product. In Advertising stereotyping of genders are also found. At last author has put a light on the children advertisements when there is gendered representation.According to different studies particularly by Johnson and Young (2002) in this chapter argued that gender differentiations increased market targeting. Analysis: Ever since the dawn of advertising, many complaints and concerns have been spreading everywhere and cannot be controlled. Several questions arise in the minds of the people regarding the influence of advertising. For instance does advertising has have a strong impact on society? Does it obviously influence the millions of people? The information related to the birth and growth of the media, have provoked society to think about the consequences of new technology.The emergence of media has given us great power and knowledge even then we see its consequences in our lives and in wh ole society. However, many people feel that advertising has had great negative consequence. The present chapter which is on advertising and society provided in depth analysis on role of advertisements in relation to society. The literature provided in the chapter revolves around the various studies and approaches which linked with the different aspects of advertising and its consumption effects over society.Moreover we came to know about the changing historical perspective of the advertising. The main critiques regarding advertising and society which were included in whole section (Neo Marxist positions, pluralist positions and cultural critiques) formed the base for rest of the researchers who further worked on it. Although these positions were very authentic to describe his argument about pessimist and optimistic views. It would be more clarified if the author put more different perspectives like Modernization theory.Modernization theory is more related in the sense that it deals with mass media that plays a very important role in transforming of the societies. As advertising â€Å"contact with the media helped the process of transition from ‘ traditional’ to a ‘modernized’ state, characterizing the mass media as a mobility multiplier which enabled individuals to experience events in far off places forcing them to reassess their traditional way of life. Exposure to the media made traditional societies less bound by traditions and made them aspire to a new and modern way of life†. Daniel Lerner, 1958; 56) When ones discussed about the different perspectives regarding advertising and its impact on society one has to take into consideration gradual changes in its culture. This can be explained in a way that culture of advertising has switched from information to a more abstract way to communicate with consumers. Previously in 1970s more informative advertisements were shown to the consumers which helped them in making decisions by identifying the positives and the negatives of competitors and their products.Then in 1990s focused was on emotional advertisements and in 2000 with the emergence of internet advertising industry experienced a boom. With the internet traditional informative advertising got changed by encouraging interaction with consumers by clicking on various sites and links. Eventually these methods of advertising offered a new way for consumers to become more interactive in the process of marketing. This was the lacking point of author, he should have to mention about this changing shift in advertising in relation to society after discussing the main critiques.In his studies there was a lack of link between the pessimist and optimistic views. All of them were presented in such a perplexed way that one can’t comprehend what the author actually wanted to communicate. The major studies he took to support his argument depicted that advertising has got an adverse effects on our society as h e related the terms like monopoly, deceive, imagination and commodification and mentioned that advertising is playing key role in diminishing our social and cultural values etc.On the other hand some of the studies were showing advertising as a positive tool towards the information and education of the society as mentioned in the capitalistic pluralism that saw advertising as an information provider. Although the author has provided many good theories to explain what actually advertising is and what role it is playing in society but it failed to provide a strong link between advertising and norms of the society.To support this argument we can take the example from social communication in Advertising which provides a clear` debate on advertising and society† where a survey of the controversies on advertising. Here the authors viewed advertising as an influential form of social communication. Another important contribution that author should have mentioned in order to explain th e positive role of advertising in society is by â€Å"Leiss/Kline/ Jhally† who worked on role of social communication in advertising (1978), described the origin of consumer culture and how the shift from industrial to consumer took place.Moreover they clearly pointed out that advertising agencies played a vital role in modern advertising industry and advertising is the central institution for the market-industrial economy. One of the shortcomings of this literature was not to highlight media monopoly while discussing about political economy and the power of media institutions because the concept of media monopoly by Bagdikian’s played a very vital role in history even till now dominating the advertising.Critical researches play a very important role to study effects of advertising in relation to society as they address the social and cultural effects of communications and its role in propagating unfair social order. In the previous discussion author failed to mentione d the importance of persuasion of consumers regarding advertising in relation to society. Another missing point while discussing about the consumer behavior is related to the buying behavior because most of the advertisements aim to affect the purchasing decision of the consumer in the market.Moreover it is proven that advertising has become a powerful force in terms of persuading society to support the product, service, or idea. So, consumers tend to buy it to make them feel good and beautiful. Two most important contributions in critical researches are by Williamson’s Decoding Advertisements and Ideology in advertising (1986). They have examined the content and structure of advertisements for their distorted communications and ideological Impact. Employing of semiotics played an important role in examining how advertising persuade consumers.At one point author discussed discourses, myths, ideologies and representation. There he failed to mention about semiology and content analysis because these four are basically the derivation from semiotic and content. Because semiology is all abut the study and importance of language for the communication of message. To support this point a study was done on â€Å"The Theatre of Consumption† by Jhally in 1987, in which the researcher examined the structure and content of advertisement using semiotics and their social and cultural impact using Content Analysis.The conclusion drawn from study clearly showed that advertisers use different codes and strategies to appeal different audiences. The codes are beauty, female relations, romance and fraternity for both males and females. Both the studies on social communication and advertising and on codes by Jhally are very important studies that provide a very useful analysis of how advertising play a vital role in producing consumers and how the consumers reshaped themselves in the society.If author included such studies in his chapter, it would provide a strong arg ument regarding discourse, ideology, myths and representations. As far as discussion by author regarding gendered representation in advertisements is concerned he did a tremendous job by describing the huge effect which is related to a persons dissatisfaction of the body by stereotyping women and men, that if ladies wanted to be beautiful they have to show such qualities like fair color, long and beautiful hair, skin tone, etc. , and for men if they want to be handsome they have to hold the worked-out body, etc.Also, portrayal of women as sex objects in most of the commercials changes the perception of people on women as homemakers. Some major points that author should include in his literature are related to various advertising trends. Most of the important trends of advertising related to consumers need to be mentioned when one is discussing about economy, markets and their relationship to customers. As we know that advertising costs a lots of money and that money comes from the c onsumer. For example hidden costs, lying to customers and censorship etc.Almost all advertising companies bend and curve the truth for their personal benefit and for promotion and advertising of their product. Even the Companies exaggerate certain features of their products. One of the true purposes of advertising is to set trends that the customers will follow. One of the draw back of advertising is not to focus on censorship even the author didn’t mention any positive suggestions regarding this. Because element of censorship played a very important role in the inception and elimination of any phenomenon.Conclusion: Although the author has been successful in highlighting the changes in society caused by advertising but on the other hand his study was highly abstract and failed to provide deep insight into the actual phenomena of the society because most of the researches taken by author were not analyzed in detail. Moreover he didn’t mention any useful suggestions reg arding how a society can be organized with the meaningful use of advertising and reduction of the unnecessary exaggeration of the products.Finally, it is being concluded that advertising has got a positive as well as negative impacts over society. There is a need to focus on the balance that what should be necessary and what should be not. On the other hand advertisements can create contentment and discontentment simultaneously. The marketing of products and our society depend so highly on advertising that even its negative effects on society cannot offset its positive socio-economic impacts.

Code Noir

Le Code Noir (The Black Code) The Code Noir was a decree passed by King Louis XIV of France in 1685 and ended in 1848. It had a great impact on the sugar industry and trade involving French colonies and territories. The Code Noir contains 60 articles each with its own right and specification. The Code contained rights on slavery, restriction of the freedom of black people, banishment of Judaism, rejecting African cultures and that Catholicism should be the only religion of the colonies. Background The document was encouraged by a favorite minister in the King’s court, Jean Baptiste-Colbert.However, the document remained unfinished due to the minister’s death. Nonetheless, his son succeeded him in completing the source. It was modified and accepted by Louis XIV but rejected by the government. Nevertheless the King’s successor, Louis XV appointed the Code and authorized the law to be passed in the West Indies. The code was considered as a very racial document due t o discrimination of colour and culture. By banning the African traditions, the Mauritian arts such as â€Å"Sega† were created. Layout and PerspectiveThe arrangement of the article is based upon 60 laws. The first decree consisted of Jews being banned from every French region, due to the belief of Jews being the enemy of Christianity. The second law passed was that there should be no other religion other than Catholicism and every resident should be baptized. The documentations continue with the rules of race and eventually come to a point of slavery. The context of this contains the restrictions of black people and slaves. The last article on the document declares laws on taxes and fees.The original script was printed in French and translated into English. The script’s sixty articles are based upon life and death, purchase, religion and treatment of slaves by their lords. The slaves had little benefit from the code namely: * being clothed and fed, * to not work during Sundays and religious holidays * should be baptized in Catholicism * Should be educated in the religion. However the detriments of the verdict were greater, stating that slaves were prohibited from owning any property and had no legal capability.It also oversaw their marriages, deaths, religious traditions, punishments and the extent they had to go to for their freedom. The Code Noir in Mauritius The Code Noir in Mauritius was supposed to act as a justification to the slaves but ended being a Bible claiming the rights of lords over slaves. The punishments were very severe and brutal even abnormal. If a runaway slave was found, his/her ear would be cut off and for the second time they do something wrong, a thigh was chopped off.But the third penalty was the most ruthless of all; they would be stabbed with a hot iron mark on their body namely the Fleur de Lys. The treatments of slaves were that of dogs. Their masters did not give a care if something bad happened to them. Their nutrit ion was limited and therefore the slaves themselves had to cultivate their own food in secret. However, not all masters were like that to their slaves. Some did care for their workers and gave them a proper living by gifting them appropriate clothing and food. AbolishmentSlavery was abolished in France in 1794 and a few decades following that, the Code Noir was also eradicated in 1848. The Code Noir had remained intact for 163 years. Although slavery was obliterated in 1834, the Code Noir stayed for 14 years and then stopped. The slaves who will continue to work would not be referred to as slaves but as apprentices. The Code Noir only had two goals that was: – To give slave owners rights to their slaves – To boost the morality of the slaves Although the Code Noir was not always obeyed and followed, it remained a very important aspect to French Colonies.Legacy Even if the code was removed, the phase of this period was adopted into many books and documentaries. A few of these books have been published in Mauritius specifically, â€Å"Gorges† by Alexandre Dumas. The Code Noir remains a legacy of the French Revolution in Mauritius; nonetheless it depicts the suffering and torture of slaves while working. It also reflects the pain of Mauritius’ ancestors and toilers. The Code Noir serves as an example to our people and a dedication to all those who gave their time and effort into making this island what it is today.

Short essay Example | Topics and Well Written Essays - 750 words - 2

Short - Essay Example Of course students need to know these subjects, if for no other reason than it makes them a well-rounded thinker. However, a better case can be made that teaching them a different language is even more important to their cognitive capacity and their ability to find employment in today’s global economy. Enrollment in foreign language studies today is at its highest level since 1968. Parents and students are realizing the importance of communicating with both allies and adversaries, to interact with them on their terms, not just our own. People in foreign countries appreciate being spoken to in their naà ¯ve language, at least an attempt to and resent the arrogance of some Americans who expect them to speak English. More than half of Europeans speak at least two languages fluently but less than 20 percent of Americans. Until just recently, enrollment in foreign languages classes had been dropping dramatically in public schools reaching a low point in 2008 when only 25 percent of students were taking a foreign language class, only 15 percent of students in rural areas. Only about half of colleges require foreign language credits to graduate, down from two-thirds just a decade previous. This foreign language discrepancy should be concerning. The U.S. needs diplomats, entrepreneurs, b usiness leaders, physicians, technicians, intelligence and military officials, politicians, historians, scientists, artists, managers and writers who can effectively communicate in other languages. Foreign policy experts, vital to the nation’s security, will always be needed and must be able to speak in a variety of languages particularly Farsi (Iran), Mandarin (China) and Arabic, Russian, Bengali (India) among others in emerging economic and military nations. The National Defense Education Act was passed during the height of the Cold war following the launch of Sputnik, the world’s first satellite, by the Russians in 1957. The Act provided federal funds to public schools

Is patient protection and affordability act really affordable Research Paper

Is patient protection and affordability act really affordable - Research Paper Example According to CBO the Act will not only bend the healthcare cost curve, but will also help in reducing the deficit in the next ten years and beyond (PPACA Detailed Summary, n.d.). The aim of this paper is to evaluate the Act and find out if it is economically viable or not for the Americans. For this purpose I intend to explore the peer reviewed articles in order to understand the economic effects of the Act. Towards the end a conclusion shall be made based on the findings of the research. Howard (2011) has discussed in detail the economic consequences of the Act in his article â€Å"The Impact of the Affordable Care Act on the Economy, Employers and the Workforce†. Howard is of the view that the Act is neither affordable nor a solution to the healthcare problems of the Americans. Instead, it would lead to increased problems and cost pressures along with economic degeneration and unemployment. Reducing the fiscal deficit leads to economic growth and job creation. If the US government continues to spend money without any cost effective plans, the US economy will soon be crippled. Slowing the growth rate of the health care cost is therefore a good option. The Act however asks the middle class to purchase heavily subsidized health care insurance and doubles the size of Medicaid program because of the increased number of insured people. Howard (2011) is of the view that the Act is not a suitable way of bending the cost curve, as mentioned by President Obama. As more and more people are insured, the demand for health services would increase which would mean more expansion and spending on health care projects, such as Medicaid. The Act ensures more spending on health care and increased demand will lead to increased cost of health care goods and services. A prominent economist, Jonathan Gruber (quoted online in California Healthline, 2010), explained the Act as â€Å"a spaghetti approach† to cost control. It is just doing a lot without getting any optimal

An analysis of the theoretical ideals of Thtre des Champs-lyses Essay

An analysis of the theoretical ideals of Thtre des Champs-lyses - Essay Example That said, the Theatre des Champs-Elysees itself also showed other elements, including avant-garde and art deco. This was because it was built in 1913 in Paris, and, during this time, art was experiencing a kind of cultural renaissance. The artists during this time were blending African influences with the newest movements, which include futurism, a movement which disdained the past in full. Therefore, the building was in keeping of the spirit of the times, while blending the classicism and lines of the past. This report will detail Perret and his influences, along with a brief discussion of the artistic environment surrounding the building of the Theatre des Champs-Elysees, with a description of the key architectural elements of this structure. Influence and Theory of Perret Auguste Perret (1874-1954), was a French architect whose architecture was founded upon using reinforced concrete frame construction. As Frampton (1995) notes, Perret was influenced by the Romans, who used reinfo rced concrete in their construction of their vaults, including the Roman Pantheon. These structures gained their strength through their monolithic shells, as opposed to the â€Å"thrust and counterthrust of arch and buttress† (p. 121). ... 123). His frames were based upon classicized rationalism, which combined the classical with the rational. Perret had another influence around the time that he created the Theatre des Champs Elysees, and that was Paul Valery. Valery, according to Frampton (1995), stated that the importance of architecture is the durability of the framework, which means that the building will stand up through time. It is through the passage of time that the building will attain its character, which was the thinking of Valery, who noted that the buildings are currently furnished with elements and forms, but its harmonious style and character would come with time. This is what makes a building beautiful, according to Valery, as time gives it character, style and harmony. Moreover, buildings which have stood through time would give the culture memory of form, which complements the structure of the building of steeples and towers (Frampton, 1995). Frampton (1995) explains that Perret met Valery around 1909 , which was just three years before Perret realized the Theatre des Champs-Elysees. Valery was fond of the theatre, and he was on personal terms with luminaries such as Maurice Denis and Antoine Bourdelle, who are the artists who supplied the decor and sculptural relief for the theatre. Valery’s theory was that bearing constructions must be separated from reticulated construction, which also must be separated from consolidated construction cast in reinforced concrete. However, Perret’s theory for the Theatre des Champs-Elysees was that the tectonic potential of the concrete frame must be realized, which means that it was removed from Valery’s ideas of the tectonic which was based upon Greek culture. Other influences for Perret, according to

Economic approach to explain the existence of prostitution Essay

Economic approach to explain the existence of prostitution - Essay Example As a result, the opportunity cost of forsaking a wife or a girlfriend for a prostitute is that, an individual is able cut on unnecessary expenses meant to please a girlfriend. Further, an individual would save on time that is wasted while trying to please a girlfriend or wife with picnics, dinner or visiting holiday resort (Merriam-Webster, 2013). In addition, the money that is channeled to a wife or girlfriend can be used for other personal gains such as improving one’s business venture. The cost benefit of accessing the services of a prostitute is that the buyer can select from varieties, and one is not compelled to stick on one seller. In essence, the quality that the buyer gets depends on how much the buyer can pay. The business is flexible in the sense that a buyer can assess the seller’s services depending on the amount the buyer can pay. In this context, the higher the quality of the services rendered, the higher cost for the buyer and vice versa. In the business of prostitution, the buyer is not interested in establishing a relationship, but to access the services of the seller on a short term basis. This is more convenient compared to a stable relationship where the buyer (male) is compelled to provide both material and emotional support. Numerous responsibilities often arise from a relation, and as a result, the prostitution business is on high demand at the present due to the buyers avoiding responsibilities of marriage and looking for short term pleasures.... However, it is the male who often feel pinched as a result of spending exorbitantly on gifts and other pleasantries while receiving none on return (Postrel, 2006). While, on the other hand, the sellers are professionals who only engage in satisfying the desires of the buyer in a short period where both come out winners. The buyer gains in terms of pleasure provided and commensurate with the payment while, the seller gains in terms of payment for services by the buyer. Buyers are often attracted to a quick delivery of services in which no attachment are formed so as to save on unforeseen expenses in the future that, is a product of a long term relationship. As a result, in terms of cutting on the cost of maintaining a relationship, prostitution offers an alternative for buyers to budget for pleasure rather than an impulsive spending influenced by relationship bonds (Postrel, 2006). On the other hand, the seller in this business often the women engage in the business for a number of re asons. It could be that the business pays highly, or it is a cheaper means of earning a living for those who engage in the business. Commercial sex as a business provides one of the easiest forms of employment in the sense that, one only need to provide a few minutes of pleasure to the buyer to earn some money (The Economist, 2013). However, the payment within the business often vary and is influenced by a number of reasons that include the nature of pleasure and risks exposed to the seller. There are sellers who earn meagre amounts from the business while others make millions from the same business. Commercial sex is competitive, and the seller needs to come up with appropriate business

The Learning Society and Learner Identities Essay

The Learning Society and Learner Identities - Essay Example Helping my elder sister to home school her daughter reminded me of the passion that I used to have for learning, and I became interested in going back to schooling myself, and followed the ideas that had been inspiring me when I was much younger. Eventually I settled on beginning a Bachelor’s Degree in Teaching and Learning. I found that I wanted to understand more about the processes that were behind learning, and about how knowledge was imparted from one person to another, and one generation to the next. This was an immediate step for me, and I moved to my Bachelor’s degree immediately after finishing high school. The degree was fascinating, and I learnt a lot about myself and about education. I was certain that this was the area that I wanted to continue to study in and I decided to continue my education with a Master’s Degree in Learning and Development. I was strongly interested in the focus that this degree had on development. This is the degree that I am s tudying currently, and I am glad that I made the decision to do this. Working-class Conflicts One of the conflicts that are often observed between schools and families is through working-class relationships. Working classes inherently have different priorities and viewpoints than many people within the school system, and this can lead to differences of opinion for the direction that the child should go in school and in life (Reay, 2001). Reforms have attempted to make Australian schools more more of the differences between working-class families and other types of families that are encountered. However, issues of class remain present in many schools, as well as in the school system itself (Connel, 2003). The conflict between working-class families and schooling was one that was present... This essay approves that one of the conflicts that are often observed between schools and families is through working-class relationships. Working classes inherently have different priorities and viewpoints than many people within the school system, and this can lead to differences of opinion for the direction that the child should go in school and in life. Reforms have attempted to make Australian schools more more of the differences between working-class families and other types of families that are encountered. However, issues of class remain present in many schools, as well as in the school system itself. This report makes a conclusion that people return to education for many different reasons, and this is especially true for adult learners. For some, education is a chance to increase their skills in order to perform a job better or to make them more attractive for a specific job. For others, like me, education is sought not because it is a tool for a better future, but for the sake of learning itself. In that respect, adult education is for me and many others, a social endeavour and the process of learning are often associated with reinventing oneself. The author gives an example of the conflict between working-class families and schooling which was one that was present during my own secondary education. His parents are both from the working class, with his father being a builder and his mother being employed in the food industry part-time while caring for our family. Both of his parents were more interested in me obtaining skills that were physically demonstrable, rather than abstract knowledge. They wanted him to stay in secondary school until he graduated, because they felt that finishing high school was an essential component of me getting a ‘real’ job. They strongly pushed him to take courses that were more practically orientated, and to avoid ones that were mostly theoretical, with little application to the ‘real world’.

Sociology of Law and Punishment Essay Example | Topics and Well Written Essays - 3000 words

Sociology of Law and Punishment - Essay Example Norbert Elias suggests that civilisation transform human habitus so that violence in all forms is gradually subjected to greater and more sophisticated forms of management and control. 'Decivilisation' according to him, encompasses processes which produce an increase in violence and a breakdown in the stability and consistency of social relations. What remains unexplored is the extent to which attempts to bring about civilisation, have revolved around essentially violent policies and practices (Robert van Krieken, Abstract, The British Journal of Sociology, Volume 50 Issue 2). Nils Christie, in Crime Control as Industry, suggests that the spiralling prison populations, particularly in the United States, represent a move towards gulags western style, in much the same way that Zygmunt Bauman saw modernity itself as creating the possibility for the Holocaust. For Christie the current 'gulagisation' of the West is not an aberration of modern society, but something that occurs naturally within it. Pratt's book suggests that man may be moving into an area of penal control that takes one beyond the gulag. The gulag it says may not be a sufficient modality of punishment to absorb the punitive sentiments of modern societies. What we find is the supplementation of modern penal sanctions by new forms of legal and extra legal punishments. For Christie, there is hope, that at some point, good sense of the ordinary people will prevail and counter the trends that the forces of modernity made possible. It is argued that there is no goodness to human values and public sen timent: unleashing them may only add to the spiral of penal control (Beyond gulags western style A reconsideration of Nils Christie's crime control as industry, Abstract, Pratt. J). 2.0 Introspection Elias offers a particular paradigm for sociological thought which opposes both the structural-functionalist and methodological-individualist tendencies in sociology. The concept that he developed hoped to severe and expose many of the central dilemmas in sociology, especially the opponents of action and structure, individualism and society. Elias' 'Civilising Process' is contentious, and overlooked with suspicion. Elias deviates from the more fashionable trends in sociology to dig deep into retrospection and seek the unknown. His writing has been a source of ideas and has appealed the senses of those who crave for the unknown. Commentators have veered between two theological pointers; an uncompromising acceptance or ungenerous rejection. His work frequently is a contradiction between supposedly admiring 'followers' and critics. To appreciate Elias, one needs to steer a path between the lines. His handling of human issues; emotions, attitudes towards the body, sexuality, socialisation, and so on, reflected a balanced and systematic approach. His analysis of the human mind is of significant relevance in the context of his larger-scale processes in State formation, urbanisation and

GNU Public License and its Role Essay Example for Free

GNU Public License and its Role Essay The LINUX software and other products are restricted with a License or patents to keep individual from altering or modifying the software. Developers usually release their software programs the way they think it best suit the potential business owner or users. The General Public License (GNU) role is to ensure when new software is released that it remains free to everyone to use as they please. The GNU role is to remove any software that has no source code. The parts that do not contain a source code are called binary blob and firmware generally redistributable, do not give the user the freedom to modify or study them. General Public License know as (GNU) General Public License was created by Richard M. Stallman in 1970 when he was a programmer at MIT’s Artificial Intelligence lab. The General Public License (GNU/ GPL) is a copy left license for software and other kinds of work that are free to the public The General Public License is the most popular free and open source software (FOSS) license today. According to Ronald free software and open source are often interchangeably used (and the respective movements share many common goals (2006). The General Public License purpose is to guarantee individual or developers the freedom to share and alter any version of a program to ensure it remains free and available to every individual. The General Public License is used by the Free Software Foundation( FSF), for most of their software programs; it also applies to other work made public by the author. Free software refer to political movement while open source refer to software development method ology. When talking about free software program it is speaking of freedom not an amount of money. The General Public License were created to assure that people have the freedom to hand out copies of software and make a profit for  them if you desire. When an individual receive a source code the GNU allow the individual to change the software or use part of it in newer free programs and know you can do these things. The GNU protects individual right with two steps that are assert copyright of the software and offers license that gives legal permission to copy, distribute, or modify it. The GNU monitor individual that want to go in a different direction. This means that contrast, individuals, groups an or organization offers software and other work to the public with access for modification and distribution. LINUX type across the computer world was changed by individuals across the computer world and when this was done the changes made it more efficient. The role of GNU is to allow individu al to run a program for any purpose and also personalize each one as their own. . Reference Ronald J. Mann, Commercializing Open Source Software: Do Property Right Still Matter?, 20 HARV. J. LAW TECH. 1, 11 (2006) Tsai, J. (2008). FOR BETTER OR WORSE: INTRODUCING THE GNU GENERAL PUBLIC LICENSE VERSION 3. Berkeley Technology Law Journal, 23(1), 547-581

Chem lab report shampoo experiment Essay Example for Free

Chem lab report shampoo experiment Essay Investigate the Chemical Properties different shampoo brands and determine the best brand of shampoo manufacturers. Take your 1% shampoo solution in a beaker and using the pH meter find the pH value of the shampoo. Information: Most shampoos are neutral or slightly acidic. Acidic solutions cause the cuticle of the hair to shrink and lay flatter on the shaft of the hair. Basic solutions cause the cuticle to swell and open up. Acidic solutions make the hair seem smoother. Basic solutions make their hair seem frizzier. Test B (shake test- determination of foam formation): Put approximately 10ml of the 1% shampoo solution into a 250ml graduated cylinder and record the initial volume of the solution. Cover the cylinder with your thumb and shake 10 times. Record the total volume of the contents after shaking. Then calculate the volume of the foam only by subtracting the initial volume of the solution without the foam. Information: The smaller the bubbles the better the shampoo. Test C (foam quality and retention): This test should be done together with the previous test. After preforming the previous test record the amount of foam in each minute for a total of 4 minutes. Then find the amount of foam reduced in 4 minutes. Information: In a good shampoo, the foam retention should remain stable for at least five minutes. Test D (Dirt dispersion): Put 2 drops of shampoo in a large test tube. Add 10ml of distilled water and then add 1 drop of ink. Then put a stopper at the mouth of the test tube and shale it well 10 times. Then estimate the amount of ink in the foam as (none, Light, Moderate, or heavy) Information: Shampoos that cause the ink to concentrate in the foam are considered poor quality. The dirt should stay in the water portion. Dirt that stays in the foam will be difficult to rinse away. It will deposit on the hair. Precautions and improvements Make sure you measure the volume of shampoo before mixing it with distilled water to form foam. To ensure this used a dropper to add shampoo to a test tube. The observations should be as accurate as possible because it is difficult for one to identify the size of the bubble or how much ink is present in the foam. Conclusion and Evaluation From The above information we can come to conclusions of the best shampoo brand: Dove moisturizing is the best shampoo due to its best results during the test.Alberto VO5 is the worst shampoo due to its worst results during the test. Dove forms smaller bubbles, retains the amount of lather and also does not contain dirt in the foam rather than the liquid below. Therefore, Dove moisturizing shampoo passed all the tests. On the contrary, Alberto VO5 forms larger bubbles and disappears with time. It holds the dye on the foam and does not eliminate the dye to the liquid portion below. Therefore, VO5 is the worst shampoo that failed all tests. (Please note): The experiment was conducted with only limited amount of shampoo brands. Therefore the results pertain to only those involved in the experiment).